How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.
Episode Highlights:
[02:25] The Psychology of Misbelief: How Stress and Low Resilience Shape Consumer Belief & Decision-Making
[10:19] The Funnel of Misbelief: How Personality and Social Identity Reinforce Mistrust
[18:34] Three Levels of Building Trust at Scale: Transparency, Vulnerability, and Long-Term Alignment
[27:11] Consequences of Consumers’ Anxiety and Desire to Control Purchasing Decisions
[31:43] Marketing to Emotional and Psychological Needs
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Apple Podcasts: apple.co/45TGsDS
Spotify: spoti.fi/4cDVG2e
Learn more about Skyword and what's most relevant in enterprise content marketing at www.skyword.com.